A press release distribution is a communication that is sent to news media to be distributed among the masses. The press release can be in written, audio or video format depending on the medium of the news providers. Press releases are considered as a major source of news information all over the world. They are the most commonly used public relations tool now days. Press releases can be of many types depending on what it is covering. It can be a small business press release informing the masses about its new development or the development of a new product. It can be used to help change public opinion or to build awareness. It can also be used to gain support for nonprofit organisations.
The main purpose of a press release distribution is to inform the masses about the latest event or happening of the organisation sending the press release.
Press Release distribution has come of age in recent times and has become an integral and important component of search engine optimisation.
Press Release Distribution is Important for search engine optimisations it:
1. Significantly Increase Awareness
If you are already distributing traditional press releases, why not add one, simple step to help media members and your target market find you online? By adding the appropriate keywords and links in the right place on your release, you can jump to the top of the search engines the day your news is distributed and reach more, new customers.
2. Saves Money
Big, press-release distribution with a wire service can be expensive. By optimising your press release for the search engines, you can post the release on targeted sites yourself and build buzz without spending a dime.
There are also inexpensive, online press-release-distribution-services that focus on sending SEO press releases to the press. Media members look for specific words in online press-releases depending on their news beat, but if your press release isn’t optimised, your business may not appear in their search results.
3. Proves and Improve Results.
By monitoring the links in your SEO press release and your site analytics, you can see how many people responded to your press release and the keywords that they used. If you receive a high level of new site visitors and clicks on your landing page, you know your press release is working. Plus, you have actual statistics to share with your leadership team. If the response levels are low, you’ll have a better understanding of what to change and improve upon in your next release. Optimising your press release will benefit your business the best way possible by generating traffic to your website. Traffic contributes a lot to the success of a company’s website.
SEO optimisation will make your press release more visible to your targeted audience.