Off Page Search Engine Optimisation (SEO)

What Is Off Page Search Engine Optimisation and the Checklist of Off Page SEO?

Off-page search engine optimisation refers to factors that have an effect on your website or webpage listing in search results. It is the process of optimising your web pages outside your website by getting links back to it that act as a vote to the content of your webpage. Your webpage or website would rank better in the search results if you get better and more links to the webpage or website.

The key difference between on page SEO and off page SEO is that these activities are outside the boundaries of the webpage like link building, social bookmarking and social media. A useful website is likely to have more links from other websites and also have more mentions on social media like Twitter, Pinterest and Facebook.

Off-Page SEO deals with all the elements of SEO-based marketing that are done outside of your site.
Mentioned is the checklist of Off Page SEO.

  • Back-linking or inbound linking.
  • Article directory submissions.
  • Commenting on related sites, forums and blogs.
  • Social network marketing.
  • SEO-friendly directory participation.
  • Press releases.
  • Optimised video submissions.
  • Keyword analysis.
  • Competitor analysis.
  • RSS Feeds.
  • Web marketing.
  • Paid linking.
  • Posting on Q&A sites.
  • Trackbacks.

Link building is the key to Off-Page SEO .Link building means to build links back to your web page from other blogs or websites. Search engines like a web page if most of the back links to it is natural and created by people who really liked the content. This is what acts as a real vote for your web page other than the artificial links created by you. Not all would link back to your webpage even if the content is great, so it is difficult to get natural links .You should look at building natural links yourself so that the search engines can trust it as a vote.

Most of the search engines take social signal as a key metric to rank web pages .A webpage with quality content automatically gets shared more. It is crucial to be connected to the social community if you want better viewership of your content. When you grow a strong social community making your content go viral becomes a lot easier. All you need to do is share your web page’s link with your followers on the social networking sites. If your content is great, it will be shared more and increase your rank in the search results.