Search engine optimisation is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

SEO is the abbreviation used for search engine optimisation or search engine optimiser. SEO ensures that a site is accessible to a search engine and enhances the chances that the site will be found by the search engine. Search engines like Google promotes those web pages that are authority pages to the top of its rankings .Authority pages can be created by writing appropriate content using key words and building links. Search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

Keywords are the most important SEO element for every search engine. Choosing the right keywords is the first and most crucial step to a successful SEO campaign. You need to come up with the keywords that best describe the content of your website based on what your users might use as a search string. When choosing the keywords to optimise for, you need to consider not only the expected monthly number of searches but also the relevancy of these keywords to your website. The next step is to make your site keyword-rich and to have good keyword density for your target keywords. The higher the keyword density, the more relevant to the search string a page is. File names and directory names are also important. Search engines give preference to pages that have a keyword in the file name.

Search Engine Optimisations involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to the first two pages of the search engine. Links are essential to increase the rank of your page in the search engines. The more the links on your webpage or site, the higher you page rank would be. But avoid spamming. Pick a good domain name and for good domain name you can try Domain Dive.

Taking the decision to hire an SEO expert is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO expert can do to your site.